By Austin Price, Editor in Chief

We’ve seen it countless times before. Trendy water bottles, makeup brands, apps and websites have circulated the media and overtaken our lives. Trendy items that in all actuality are simplistic, becoming accessorized and grossly overpriced. As I sit in a classroom with Stanley Water Bottles around me, and my trusty Hydro Flask water bottle in front of me, I can’t help but wonder, what’s with all the hype? Why do these materialistic items mean so much that they signify an individual’s status in society? Why do we care so much about these stupid things? Why do we feel the need to follow trends? Well, the answers are all based on psychology.